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about simon

"I absolutely love to help people step up to their challenges and realise their full potential"

I have coached and mentored many people throughout my career from within my business or outside. Most of these people I remain in contact with today. Many of them have achieved great things, established long careers, got the promotion and remuneration they dreamed of, started their own business and enjoyed immense job satisfaction.  

With over 25 years at the top of my game, I have provided vision and led with purpose every organization I have been involved with and have a passion for making decisive moves, walking the walk and bringing people with me.  In my most recent roles as an MD in Australia and in South East Asia, I led major transformations across sales, marketing and product development and achieved this in tough economic conditions. 


In my most recent position I was instrumental in delivering growth that outstripped the market by pursuing an agenda of innovation in sales and marketing, by enhancing platform driven solutions and by being heavily involved in the success of a new, unique product line that grew the business at a rate of over 50% per year.

I have worked for global corporates throughout my career and led the development and deployment of a $1bn cloud based platform across Asia Pacific.    

I have also worked closely with scale-ups in coaching, advisory, consultative and strategic roles at crucial times in their development.

Whilst I have experience and Board presence and tick every box from a technical capability perspective, I am also relentlessly creative and love exploring the potential inherent in the power of disruption.    

Finally, I am also a father to two wonderful kids and in my spare time, I'm a drummer who most definitely still has his L plates on!     


"Simon was instrumental in guiding me through my start-up, as there were a lot of areas I was lacking knowledge in and needed assistance with.  He was incredibly patient and willing to dive into whatever process or task I was having troubles with.  Having access to his level experience enabled me to take a helicopter view of my business and operate at a more strategic level "

- S Theofanides, Melbourne

"I have been fortunate enough to work with Simon as my business coach. Simon is incredibly relatable and knowledgeable. He shares pearls of wisdom and insights that a depth of understanding of the working world and how you can best make it work for you. Simon helped me grow more holistically as a business professional not just a HR technical expert. I hugely valued his strategic advice, structured approach and authentic style. Simon knows how to give you clarity on your abilities and insight into how to leverage your strengths so that you can achieve success".

- P Davies, Sydney

"I worked with Simon over the course of 6 months as I was struggling with managing a large team and my results were suffering.  It was brilliant to have someone who has worked at all levels of management as he was able to understand where I was at, yet still give me the benefit of having my own ‘CEO’ adviser and guide.  With his help I was able to navigate through various conflict situations in what was quite a tricky period of time.  One of the best benefits I think I got from working with Simon was an ability to look at situations creatively and problem solve much more confidently and effectively.  I’m grateful to have had the benefit of his coaching and will continue to work with Simon in the years ahead"

- F Leong, Sydney

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